We buy sponsorship the way we used to buy media.
Media Scrum was founded on a simple observation: sponsorship is one of the largest lines in a marketing budget and one of the least rigorously valued. We brought the discipline of media buying to it.
The business
Media Scrum connects brands, rights holders, audiences, events, media and content. We work on both sides of a partnership — representing properties that need commercial revenue, and advising brands that need to know what a partnership is genuinely worth before they commit to it.
Our strongest credibility sits in automotive, motorsport and lifestyle, where we represent some of Australia's largest enthusiast events, national championships and specialist mastheads. The method, though, is sector-agnostic: identify the audience, value the assets, structure the rights, activate the partnership and measure the return.
Media Scrum is based in Queensland, Australia, and works with partners globally.
Two complementary commercial careers.
Matt Rice
Director Commercial
Matt built his commercial career in media, including a long tenure at Bauer Media, before co-founding Media Scrum. He leads commercial partnerships and sponsorship sales across the Media Scrum portfolio, working directly with brands, event owners and rights holders.
Trent Dyball
Director Strategy
Trent is the founder of ManBrands and brings deep experience in brand building, audience development and sales across the automotive and lifestyle sectors. He leads rights-holder commercialisation and partner strategy.
Why partners work with us.
Commercial experience
More than 40 years of combined sales and sponsorship acquisition experience across media and rights-holder businesses.
Media discipline
We apply the rigour of media buying to sponsorship — valuation, benchmarks and measurable delivery.
Industry relationships
Direct, long-standing relationships with event owners, promoters, publishers, broadcasters and brands.
Audience understanding
We work with audiences that are hard to reach and highly committed, and we understand what earns their attention.
Rights-holder knowledge
We have sat on both sides of the table, so we know what a property can genuinely deliver and what it cannot.
Sales capability
We do not just advise. We take partnerships to market and close them.
Have an audience worth reaching, or a partnership worth building?
Whether you are a brand looking for the right property, or a rights holder looking to commercialise what you already own, the conversation starts the same way — with the commercial objective.
Brands that trust us
