Market analysis, audience data and partnership thinking from the people negotiating the deals — written for marketers and rights holders who have to justify the investment.
The biggest MotorEx in the event's 20-plus year history gave commercial partners a rare combination of audience scale, dwell time and purchasing mindset.
Year-on-year gains across every key streaming metric reinforce what a measurable broadcast audience is worth to a championship's commercial partners.
130,000+ spectators and 3,000 entrants across four days — and a trade precinct built for brands that want to be experienced rather than seen.
Cost per square metre, audience composition and purchase behaviour — the numbers behind a trade decision, rather than the enthusiasm.
Exposure is the easiest thing to buy and the least valuable thing to own. What separates a partnership that works from one that simply appears.
Motorsport audiences are passionate, hard to reach and notoriously difficult to impress — which is exactly why the right partnership works.
News, partner announcements and event coverage published by Media Scrum.
Media Scrum has strengthened its combat sports commercial team with the appointment of former professional boxer and world champion boxing coach Ben Savva as Sales Manager for the International Brawling Championship…
Trent Dyball, Media Scrum's Director of Strategy, recently sat down for a chat with Jordan Lally, host of the High Ticket Ai Systems Podcast, to discuss all things sales!
Meguiar’s MotorEx 2026 didn’t just fill Melbourne Showgrounds, we took over. It was the biggest in the event’s 24-year history!
Updated: May 22
The International Brawling Championship is set to return to the Gold Coast, with IBC#04 officially confirmed for Wednesday, 15 July 2026 at SOPO in Southport, Queensland .
Updated: May 21
The Shannons Unveils delivered one of the biggest moments of this year's Meguiar’s MotorEx presented by LMCT+.
Northern Nats returns to Springmount Raceway for its 10th anniversary, where it'll be bigger, louder and more explosive than ever! Combined with Tropical Meltdown, this four-day automotive festival delivers a…
Love him or hate him, there's no doubt that Garry Vee has an enviable track record for identifying the next big thing in marketing, sales and engagement. In one of his most recent posts, Gary predicts that 'Real…
Investing time and effort in building an innovative Trade Stand can increase engagement and ROI at events. We’ve identified five emerging exhibit design trends that can help ensure your trade show site stays busy…
MotorEx doesn’t do quiet weekends. Instead, it builds a full-scale car culture takeover.
Australian car culture brand OzWheels has announced a partnership with MotorEx, aligning one of the country’s fastest-growing automotive lifestyle brands with Australia’s largest indoor car show.
Summernats 38 is coming in hot, and we’re excited to announce that long-time supporter Heatwave is returning as the official naming rights sponsor of the Drift Precinct for 2026. It’s a match made in a smokey,…
The Canberra Festival of Speed is set to shift up another gear in 2026, and this time, it’s got extra horsepower in its corner. Media Scrum has officially partnered with the event, bringing its unmatched expertise in…
BMW Motorrad is back for Dust Hustle 18 , and we couldn’t be more stoked.
Summernats 38 is gearing up to be massive and Pit Viper are back to help more than 100,000 punters keep the sun at bay in riotous style.
Summernats 38 just scored another win, and this one’s dipped in candy gloss and polished to perfection. PPG is back, baby! The global legends in automotive coatings have officially signed on again as the naming…
There’s a new name coming to Summernats 38, and it’s bringing serious engine cred with it. For the first time ever, Precision International is rolling into the party, and they’re not coming quietly. These engine…
Dust Hustle 18 is gearing up to deliver another unforgettable celebration of motorcycle madness. Once again, long-time supporter Royal Enfield has thrown their support behind this one-of-a-kind event.
MOTOREX returned to the Melbourne Showgrounds with a bang! Attracting more than 30,000 spectators across two adrenaline-charged days.
The automotive community is buzzing following the launch of the Street Machine Shed, a digital platform designed to streamline event participation for car enthusiasts across Australia.
The marketing and advertising landscape is poised to change significantly in 2025. These four new trends are shaping up to be the next big things in marketing.
The National Drag Racing Championship (NDRC) has today announced a continuation of its exclusive partnership with Australia’s home of sport, the Seven Network.
Aussie entrepreneur and loud and proud car lover, Adrian Portelli, has today announced he’s buying a stake in automotive festivals, motorsport and media company, the Out There Group. Joined by Out There Group’s…
In the automotive aftermarket, trade shows are pivotal for networking, showcasing innovations, and fostering industry connections. In this episode of “Connections with Jim Franco,” industry veteran Jim Franco shared…
Street Machine Summernats 37 will rock Canberra into the new year with Jet headlining two huge nights of horsepower-infused Aussie rock and party action.
In what can only be described as a great demonstration of the Australian community’s love of and commitment to the Street Machine Summernats, ticket sales for Summernats 37 are well ahead of sales for the 2024 event…
Speedflow’s 40th Anniversary celebrations continue with the announcement that they’ll join the all-new National Drag Racing Championship (NDRC) as the Broadcast Partner for the 2023/2024 season. Established in 1983,…
Trade shows and exhibitions are pivotal platforms for businesses to showcase their products and services, connect with potential clients, and establish their brand in the industry. A successful trade show can elevate…
Gearheads, gather 'round! We've got news hotter than the rubber on a drag strip. Haltech, the wizards of engine management, is back again as the naming rights partner for the Horsepower Heroes Dyno Comp at SUMMERNATS 36.
Out There Productions, the experienced maestros behind Summernats , MotorEx and the National Drag Racing Championship , recently added Dust Hustle to their impressive line-up of automotive lifestyle events.
Engaging a brand ambassador can boost your marketing efforts and drive your brand's success. Applying the lessons learned from having worked with brand ambassadors for more than 20 years, we’re excited to share our…
When it comes to activating at events, there are many different outcomes that businesses aim to achieve. The most common goals include increasing brand awareness, generating leads, and driving sales. However, one…
The Burson Auto Parts Australian Top Fuel Championship set Sydney Dragway alight, attracting more than 225 race teams from around Australia who showed up for round four, dedicated to the late Sam Fenech.
Marketing is constantly evolving, and staying ahead of the curve is essential for any business looking to thrive in the digital age. With the rise of data-driven marketing, staying on top of the latest trends has…
Brand activation at events is a powerful way to connect with your target audience and build brand awareness. It allows you to showcase your brand in a positive light and create a lasting impression on attendees.
A record-breaking 125,000 rev heads descended upon Canberra to watch all things fast and furious at the world’s wildest car festival – the Street Machine Summernats 35.
It’s been a massive year for Burson Auto Parts. Following the success of their partnership with the Australian Top Fuel Championship, the team have just inked a deal to secure the naming rights to Motorvation 37.
Whether you are a brand looking for the right property, or a rights holder looking to commercialise what you already own, the conversation starts the same way — with the commercial objective.
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