Our partnerships

A portfolio, not a catalogue.

Media Scrum represents properties we understand commercially. Each one reaches a defined audience in a defined way — and the right answer for a brand is usually a combination of them, not a single logo placement.

Major Events

Mass-attendance festivals where brands are experienced, not just seen. These properties gather large, committed audiences in one place with high dwell time and genuine purchase intent.

Automotive festival · Melbourne

Tuff Streeters Festival

A single-day, high-energy automotive festival at Calder Park Raceway pairing on-track competition with live music and a full entertainment program.

One venue, one day, and a young, high-attendance audience that stays from midday to late night — an unusually concentrated environment for brand presence, sampling and activation.

  • Saturday 31 January 2026, 12:30pm – 11:00pm at Calder Park Raceway
  • 20,000+ patrons and 2,000+ show cars on display
  • Drag racing, roll racing, drifting, dyno wars and freestyle moto X
  • Live music headlined by Will Sparks, plus fireworks and an all-ages entertainment program
  • Trade stands, food trucks and bars across the festival footprint
Automotive festival · Victorian Motorsport Park

EasterNats

The return of an iconic Australian automotive event, reimagined by Tuff Streeters for a new generation at Victorian Motorsport Park.

A three-day program brings competition, cruising and automotive culture together around a highly engaged enthusiast audience — creating multiple ways for partners to activate, exhibit, create content and engage customers.

  • 27–29 March 2027 at Victorian Motorsport Park
  • 30,000+ fans expected
  • Burnouts, street drags, cruising, drifting, Go-to-Whoa and dyno challenge
  • The first marquee event at Victorian Motorsport Park, formerly Heathcote Raceway
  • Revived by Tuff Streeters with original event organiser Jon Davison
Automotive lifestyle festival · Canberra

Summernats

Australia's largest automotive lifestyle marketplace, held each January at Exhibition Park in Canberra.

Four days, one location, and an audience that arrives ready to see, hear, touch and buy. For brands, Summernats is a concentrated national marketplace rather than a passive exposure opportunity.

  • 130,000+ spectators and 3,000 entrants at Summernats 38
  • Cruise route, burnout pad, show halls, Skid Row and a full trade precinct
  • Held each January at Exhibition Park in Canberra
Automotive expo · Melbourne Showgrounds

Meguiar's MotorEx

Australia's premier showcase of the modified car scene, and one of the most commercially efficient trade environments in the sector.

MotorEx combines a trade audience with a spending consumer audience in a two-day footprint, which materially lowers cost of participation compared with longer expos.

  • 34,000+ attendees in 2026 — the biggest MotorEx in the event's 20+ year history
  • 18,000sqm of trade space and 112 exhibiting businesses in 2025
  • 3,300 registered industry attendees in 2025
  • 41.5% of attendees purchased from exhibitors (2023 research)
Motoring festival · Thoroughbred Park, Canberra

Canberra Festival of Speed

One of Australia's fastest-growing motoring festivals, with a premium, lifestyle-led audience.

Supercars, live circuit runs, luxury displays and a European-style food village create an upmarket environment suited to premium and lifestyle brands, not just aftermarket.

  • Media Scrum appointed as commercial partner for the 2026 event
  • Held 31 January – 1 February 2026 at Thoroughbred Park
  • Circuit runs, luxury displays, trade stalls and hospitality
Sporting Championships

Professional clubs and national championships combining live attendance with free-to-air, streaming and international broadcast — season-long presence and a measurable broadcast footprint.

Combat sport · live events & global broadcast

International Brawling Championship

An Australian-founded combat sport built for short-form, non-stop striking, distributed through a major international broadcast footprint.

A new-format championship with a young, highly engaged fight audience and international distribution — rare access to a property still early enough for a partner to shape it.

  • Australian-founded championship contested in the 5x5 Brawl Pen, with two-minute rounds and closed-fist striking only
  • Broadcast partners include Foxtel, Kayo Sports, Main Event, Sky Sports, ESPN+, DAZN and Amazon Prime
  • IBC05 held 23 September 2026 at The SOPO, Southport, Gold Coast
  • Founded by Danny Mac — born in Australia, built for a global audience
Professional football club · Western Sydney

EasterNats

Commercial partnership rights with one of Australian football's most passionately supported clubs, representing the country's largest growth region.

Tuff Streeters is bringing Easternats back to Victoria at a freshly restored Victorian Motorsports Park dedicated to reviving the magic of one of Australia's most famous automotive events.

  • 26-28 March 2027, expected attendance 50,000+
  • Season-long presence across matchday, digital and community platforms
National motorsport championship · Seven / 7plus

National Drag Racing Championship

Australia's premier drag racing series, broadcast live and free across six headline rounds.

The NDRC pairs large live crowds with a growing national broadcast audience, so partners receive both experiential access and quantifiable broadcast exposure.

  • Two-year broadcast partnership with the Seven Network, live and free on 7plus
  • Six headline rounds across Australia
  • 2026 Riverbend Nationals: viewing minutes up 65.2%, stream starts up 53.1%, unique users up 37.7% year on year
  • 35,000 fans attended the inaugural Spring Nationals at The Bend
Media & Publishing

Long-established mastheads with specialist authority and national distribution. Editorial environments where a brand borrows credibility as well as reach.

Australia's largest automotive lifestyle magazine

Tuff Streeters Magazine

An automotive lifestyle title publishing across print, digital, social and video, built around the modified street car culture that surrounds the Tuff Streeters events.

The masthead sits inside the same audience it publishes for, which lets a partner run one idea across the magazine, the social channels, the video output and the live event rather than buying each separately.

  • Publishes across print, digital, social and video
  • Editorial, branded content and integrated event partnerships available
  • Audience, circulation and publishing frequency detail to be confirmed by Media Scrum
Motorsport podcast · YouTube, Spotify, social

Lucky Dogs Podcast

A motorsport-world podcast delivered through YouTube, Spotify and social, sitting inside the DBLSTK talent and content stable.

Long-form, opt-in listening with genuine driver and industry access — an environment for integrated brand conversation rather than interruption.

  • Distributed on YouTube, Spotify and Instagram
  • Managed within the DBLSTK athlete and content management group
  • Episodic format suited to naming, segment and product integration
Street machining masthead · print, digital, video

Street Machine Magazine

Australia's best-known modified car masthead, covering street machines, muscle cars, drag racing and the events that define the scene.

A brand the audience has grown up with. Street Machine reaches builders and buyers through print, a high-volume news website and its own event and video programming.

  • Daily news, features, DIY and technical content at streetmachine.com.au
  • Event coverage across Summernats, Red CentreNATS, drag racing and burnouts
  • Print magazine plus video series and social channels
Motorsport masthead · print, digital, social

Auto Action

Australia's longest established motorsport publication, now a multimedia news platform.

Editorial authority built over five decades. An audience of opinion-forming motorsport followers, competitors, industry and automotive business owners.

  • More than 50 years of continuous motorsport coverage
  • Fortnightly print and digital editions plus a 24/7 news website
  • News team led by Special Contributor and News Editor Paul Gover
Brand Ambassadors & Content Creators

Programming and creator platforms that carry a partnership across the full year, between event weekends, with audiences that choose to watch.

Jake Myers, Media Scrum brand ambassador or content creator
Jake Myers
J Bens, Media Scrum brand ambassador or content creator
J Bens
Rach 'Durbz' Durbridge, Media Scrum brand ambassador or content creator
Rach 'Durbz' Durbridge
Cam Waters, Media Scrum brand ambassador or content creator
Cam Waters
Benny 'Garage Stig' Neil, Media Scrum brand ambassador or content creator
Benny 'Garage Stig' Neil
Mercury Lien, Media Scrum brand ambassador or content creator
Mercury Lien
Barry Hall, Media Scrum brand ambassador or content creator
Barry Hall
Andrew & Jason Moloney, Media Scrum brand ambassador or content creator
Andrew & Jason Moloney
Talent and ambassador programs

Brand Ambassadors

Identification, negotiation and management of ambassadors who genuinely belong to the audience.

An ambassador the audience already trusts shortens the distance between a brand and a purchase decision.

  • Ambassador identification matched to brand objective
  • Contracting, management and content planning
  • Integration with event and media partnerships
Find the right fit

Not sure which property fits your objective?

Tell us what the marketing or commercial objective is and we will come back with the properties capable of delivering it — including the ones that are wrong for you and why.

Brands that trust us

Repco
eBay
Hoonigan
Fireball
Pit Viper
NGK
Heat Wave
Haltech
Garrett
Enthusiast Motor Insurance
Shannons
Ringers Western
PPG
Sony Pictures
Speedflow