Know what a partnership is worth before you sign it.
Marketing leaders are asked to defend sponsorship spend more rigorously than almost any other line item. Media Scrum builds partnerships that survive that scrutiny.
An investment case, not a proposal deck
We build the numbers your finance team will ask for: audience, reach, asset value, comparable media cost and the measurement framework that will report on it afterwards.
Property selection on merit
We represent a portfolio, but the recommendation follows the objective. If the right answer is a smaller property, or a combination of two, that is what we will put forward.
Rights that get used
Most underperforming sponsorships are not badly bought, they are badly activated. We plan the activation alongside the rights so the entitlements convert into outcomes.
Trade and consumer in the same program
Several of our properties reach both the trade buyer and the end consumer in one weekend — a rare efficiency for brands selling through a channel.
Category exclusivity, negotiated early
We know where exclusivity is available across the portfolio and what it is worth, so competitive positions are locked before a competitor asks.
Reporting you can take upstairs
Post-campaign reporting against the original objective, so the renewal conversation is a commercial one rather than a fresh pitch.
Tell us the objective, not the budget.
We would rather start with what has to change commercially. The budget conversation is easier once the value of the partnership is established.
Brands that trust us
