OzWheels Partners with MotorEx to Celebrate Australian Car Culture
11 February 2026 · 2 min read
Australian car culture brand OzWheels has announced a partnership with MotorEx, aligning one of the country’s fastest-growing automotive lifestyle brands with Australia’s largest indoor car show.
Founded just three years ago, OzWheels has quickly established itself as a cultural force within the Australian automotive scene. The brand has sold just shy of two million hand-held Aussie cars during that period, with its products appearing in collections, workshops, retail outlets, and showgrounds nationwide.
While best known for its 1/64-scale models, OzWheels positions itself as a broader celebration of Australian car culture, history, and identity rather than a traditional diecast company.
MotorEx, held annually in Melbourne, brings together builders, enthusiasts, families, and industry figures from across the country. The event spans multiple automotive subcultures, including Street Machine, burnout, JDM, Euro, classic muscle, and modern performance, making it a natural fit for OzWheels’ diverse audience.
“MotorEx 2026 is already shaping up to be the biggest in the event’s 20-plus year history,” said Matt Rice, Sales Director at Media Scrum. “Partnering with OzWheels allows for an integrated approach, with product releases and brand storytelling building in the lead-up and converting directly on the show floor.”
The partnership is expected to provide OzWheels with a platform to engage directly with enthusiasts, while also offering retailers and distributors exposure to a highly motivated audience. According to the brand, the MotorEx environment allows for immediate feedback, face-to-face interaction, and real-time demand that is difficult to replicate through traditional retail channels.
“MotorEx is where Australian car culture speaks loudest,” said Jesse Marios, Founder and Owner of OzWheels. “OzWheels was never just about diecast. It’s about celebrating the cars we grew up with, the places we drive them, and the culture that makes Australia’s automotive scene what it is.”
OzWheels also plans to use the event as a content and storytelling opportunity, capturing interviews, walk-throughs, and comparisons between full-size vehicles and their scale counterparts. This mate
rial will be used across digital platforms, retail channels, and future brand activations.
“MotorEx brings builders, buyers, and brands together in one place,”Matt Rice said. “For OzWheels, that creates an opportunity not just to sell product over a weekend, but to build long-term relationships with collectors, retailers, and collaborators.”
MOTOREX, 02-03 May 2026, Melbourne Showgrouds. Find out more here: https://motorex.com.au/
