Summernats 38 roars into the record books
13 January 2026 · 3 min read
130,000+ spectators and 3,000 entrants across four days — and a trade precinct built for brands that want to be experienced rather than seen.
Across four days in Canberra, Summernats again proved why it stands alone as Australia's largest and most influential automotive festival, bringing together passionate car owners, hardcore enthusiasts and an engaged audience ready to see, hear, touch and buy.
More than 130,000 spectators and 3,000 entrants attended Summernats 38, with strong engagement reported across the entire site despite the heat.
From the cruise route and burnout pad to the show halls, Skid Row, activation zones and trade precinct, the event showcased Australian automotive culture to a highly motivated and loyal audience.
With hundreds of thousands of customer touchpoints across the footprint, Summernats continues to offer a platform where brands don't just get seen — they get experienced.
Summernats returns 07–10 January 2027.
