MotorEx delivers record-breaking commercial momentum for sponsors and traders
6 May 2026 · 4 min read
The biggest MotorEx in the event's 20-plus year history gave commercial partners a rare combination of audience scale, dwell time and purchasing mindset.
Meguiar's MotorEx presented by LMCT+ has again proven why it remains one of Australia's most powerful automotive lifestyle platforms for brands, traders and commercial partners. Held across two days at Melbourne Showgrounds, the event attracted more than 34,000 attendees — the biggest MotorEx in the event's 20-plus year history.
The result delivered more than crowd numbers. It created a commercially valuable environment where sponsors, traders and exhibitors connected directly with passionate automotive consumers, industry professionals, builders and buyers.
The event's expanded content mix drove strong movement across the precinct. Meguiar's Superstars brought together elite show cars, Shannons Unveils gave attendees first-look access to new builds, LMCT+ Portelli World delivered scale, BLAHST Real Street drew streetcar fans, and the new JDM World presented by KOKA added another high-interest feature area.
The commercial precinct played a major role. Mobil 1 Performance World was filled with traders, product displays, tools, technology and performance brands, giving attendees a clear pathway from inspiration to purchase.
Saturday night's After Dark program added another layer of commercial appeal, with night drifting, fireworks and live music extending the event experience. Even with rain on Sunday, the crowd remained strong.
With the biggest MotorEx in history complete, attention turns to 2027 and the event's 25th anniversary.
MotorEx does not simply deliver passive exposure. It places brands inside the culture, where meaningful conversations, demonstrations and product discovery happen in real time.
