Burson Secure Motorvation Naming Rights

It’s been a massive year for Burson Auto Parts. Following the success of their partnership with the Australian Top Fuel Championship, the team have just inked a deal to secure the naming rights to Motorvation 37.

“To say we’re excited to have Buson on board for Motorvation 37 is an understatement,” said Andy Lopez, co-promotor, Motorvation. “We’ve worked with them across many of our events, and most recently, we’ve helped them to engage with the large and hugely passionate drag racing community as the naming rights sponsor of the Australian Top Fuel Championship.”

Motorvation is Australia's longest-running car festival, and Western Australia’s wildest horsepower extravaganza and the team at Burson are already putting plans in place to ‘go big’ at this iconic event that runs 3-5 February 2023 at Perth Motorplex.

“While the dust is still settling on Summernats, February at the Perth Motorplex is the place to be for everyone who lives cars and breathes horsepower,” said Louis Sanders, State Sales Manager – WA, Burson Automotive Pty Ltd.” I can’t give too much away just yet, but I can assure you that we’ve got some cool ideas in the pipeline that we know punters will appreciate.”

Motorvation attracts more than 20,000 people and 500 plus entrants and is just one of the motoring lifestyle events promoted by Andy and his hard-working Summernats team.

“In addition to Motorvation, we also own Summernats and Motorex and partner with the Northern Territory Government and Rockhampton Council on Red CentreNats and RockyNats, respectively,” Andy explained. “The combined annual attendance at these five unique events exceeds 220,000. As Australia reawakens after a couple of tough years, numbers are up, punters are voting with their feet, and we expect that trend to continue in 2023.”

Andy reported that product sales by traders at their events have already exceeded $30 million.

“Our fan base is engaged and committed,” said Andy. “They’re not afraid to open up the wallet and support those brands, like Burson, who partner with us to deliver the events they love.”

Earlier this year, Summernats announced that they had partnered with Media Scrum to provide traders and sponsors with an increased level of service, and this relationship is already bearing fruit.

“Media Scrum is kicking goals,” said Andy. “They are smashing our trade sales targets and are setting a new benchmark for sponsor collaboration.

“They work hand-in-hand with our events team to develop unique activations for traders and sponsors that drive ROI, improve customer engagement, and ultimately increase sales,” he added.