Watch the Summernats Trends and Buying Intentions Webinar
21 May 2026 · 1 min read
Updated: May 22
Media Scrum, in conjunction with the Out There Group, recently hosted the SUMMERNATS | Trends and Buying Intentions Webinar , giving brands, sponsors and trade partners a deeper look at the commercial opportunity behind Australia’s most influential automotive lifestyle event.
The webinar explored key insights from the Summernats 38 Event Insights, Trends and Buyer Intent presentation, including audience behaviour, buying intentions, sponsor recall, exhibitor performance and the growing role Summernats plays as a high-intent automotive marketplace.
The presentation highlights that Summernats 38 attracted more than 130,000 spectators , 3,000 entrants , 87 exhibitors and delivered a total of 172.7 million views for the brand, reinforcing the scale and influence of the event.
The session also examined findings from the independent IER research, including the event’s $46.4 million direct in-scope expenditure impact , strong interstate visitation, high levels of car enthusiast engagement and the increasing commercial value available to sponsors and exhibitors.
Watch the webinar recording below and Download the Presentation PDF HERE to review the key trends, audience insights and commercial opportunities ahead of Summernats 39, 7–10 January 2027 .
