Jim Franco on Trade Show Success
4 August 2024 · 2 min read
In the automotive aftermarket, trade shows are pivotal for networking, showcasing innovations, and fostering industry connections. In this episode of “Connections with Jim Franco,” industry veteran Jim Franco shared his seasoned perspective on maximising these gatherings.
For Jim, trade shows are more than business events; they’re annual reunions where industry relationships deepen and new opportunities emerge. According to Jim, meticulous preparation is key.
Over his extensive career, Jim has attended countless trade shows. In this video, he emphasises the strategic approach he believes is required for a successful trade show presence.
He highlighted the importance of notifying existing customers and generating buzz within the broader automotive aftermarket community. Franco aims to engage attendees effectively by offering incentives like complimentary lunches or innovative giveaways, such as QR-coded business cards.
“When we go to trade shows, it’s not just about setting up a booth and waiting. It’s about creating an experience,” Jim explained.
His team’s dedication extends beyond the event itself. Significant effort is invested in booth setup and preparation, often involving long hours and meticulous attention to detail.
Reflecting on memorable moments from past shows, Franco recounted instances of celebrating team achievements. Despite the demanding schedule and rigorous days typical of trade shows, Franco finds joy in the camaraderie and networking opportunities they offer.
Major events like AAPEX in Las Vegas marked significant milestones for Franco’s company. He spoke fondly of evolving booth designs and the thrill of clinching business deals amidst the bustling event atmosphere.
While he acknowledged the challenges of conducting full product demos during trade shows, Franco emphasised their role in sparking initial interest and setting up follow-up meetings.
ABOUT JIM FRANCO
Jim Franco is the owner, president and CEO of Autologue Computer Systems and knows a thing or two about creating a successful business. In fact, he entered the workforce at age 11, making money mowing lawns, washing windows, and delivering newspapers. By age 18, he acquired an auto parts store and grew his auto parts business into a multi-million-dollar organisation in the 1960s and 1970s. By the 1980s, he had entered the software business and bought Autologue, growing it in step with the industry’s needs.
As an octogenarian with 64-plus years in the automotive aftermarket, Franco has launched a monthly video series, Connections with Jim Franco.
